We’re spilling these secrets… before they sell out.
You caught us! As professional shoppers, it’s *literally* our job to know which brands are the best. And while there are plenty of mainstream labels that we love, these smaller-scale fashion lines have been catching a spot in our closets lately!
Scroll for 8 under the radar brands we love + favorite finds from each (7 Women’s, 1 Men’s).
Candace has been gatekeeping…
ANOTHER TOMORROW
Why She Loves This Brand:
This quiet brand captures the essence of TWP, ALC, and Toteme combined. Style forward pieces that feel classic and long lasting! I especially like that true quality and sustainability is at the very core of the brand’s mission.
Her Favorite Find:
At the moment, I am absolutely loving these cropped tapered trousers by Another Tomorrow. They’re great to wear now well into the crisp and cool fall days ahead.
Elizabeth has been gatekeeping…
HELSA
Why She Loves This Brand:
The brand was started by Swedish supermodel, Elsa Hosk. Her design ethos centers around simplicity, comfort, functionality, and minimalism. This is my love language. From modern simple knit dresses to chic jackets. This line makes a variety of clients smile.
Her Favorite Find:
Whitney has been gatekeeping…
ALIGNE
Why She Loves This Brand:
A go-to brand for me lately has been Aligne. Aligne is a women-led London brand creating confident, modern pieces with bold color and fresh silhouettes. Their designs feel fashion forward, yet incredibly wearable. They focus on thoughtful details and purposeful dressing. I also love their commitment to working with local makers and female run businesses.
Her Favorite Find:
I particularly love their jacket and blazers. The silhouettes are modern and feminine. The Daphne High Neck Blazer is high on my list for Fall. It would pair beautifully back to a variety of bottoms in the wardrobe for work or going out!
Christine has been gatekeeping…
NONCHALANT LABEL
Why She Loves This Brand:
Nonchalant Label was founded in 2108 in Miami by fashion buyer and boutique owner, Cheryl Herger. The design philosophy bridges the gap between sexy and effortless, focusing on quiet luxury and minimalism.
Her Favorite Find:
This Kristin blouse in black paired with black, cream, or denim is flawless!
Whit has been gatekeeping…
DONNI.
Why She Loves This Brand:
I love the Los-Angeles brand, DONNI., founded by Alyssa Wasko in 2009 and named after her late father. All garments are locally manufactured and they truly hit the spot for luxurious loungewear that makes me feel effortlessly put together.
Her Favorite Find:
I adore their button-up shirts and easy tees, but their signature pull-on pants are a must! This silk taffeta cargo is easy to dress up or down for the transitional weather, and the soft, tactile fabric rivals that of other brands.
Britt has been gatekeeping…
CLEOBELLA
Why She Loves This Brand:
Cleobella is a brand that features feminine silhouettes and prints, while maintaining ethical sourcing and craftsmanship. They work with small factories around the world to create more jobs and embrace slow fashion with thoughtful manufacturing processes.
Her Favorite Find:
I appreciate the majority of their products are produced with natural or recycled fibers, allowing them to not only be comfortable, but also live long lives. This little jacket with the removable cape will transition easily into fall and would be so fun worn as a top!
Brooke has been gatekeeping…
RENGLLI
Why She Loves This Brand:
Renggli has been at the top of my list lately. The brand was founded by Morgan Stewart, a TV personality who truly embodies what it means to be a leader in the fashion industry. Launched in 2023, Renggli is still a relatively young label — but it’s already perfected the art of the timeless capsule piece, the kind of item you’ll reach for years down the line. I believe in investing in a high-quality, timeless wardrobe over chasing trends, and Renggli is exactly where you’ll find those pieces.
Her Favorite Find:
One of my favorite pieces is this cool flared short. It is so flattering and timeless.
Ben has been gatekeeping…
THE NORMAL BRAND
Why He Loves This Brand:
I love the story behind this brand being started by three brothers in their parents’ basement. Their passion for making “normal clothes” better and their commitment to comfort is why they are a go-to brand for me. Their clothing has that polished casual vibe that is relatable yet elevated.
His Favorite Find:
This terry chore coat is one of my favorite pieces! It’s great for layering over a t-shirt and jeans for a polished casual look or use it as the unexpected third piece with a business casual button-down and chinos. Either way, this will be a great fall transitional piece!
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